Sponsored by Howard, Wershbale & Co., the Executive Guide to Nonprofit Success offers a full day of presentations on topics ranging from website design to legal challenges confronting nonprofits. It will be held at the at the Benjamin Rose Institute on Thursday, January 23rd from 8:00 AM to 4:00 PM.
Ron Cass, founder and CEO of Big River, will present “Increasing Online Fundraising Through Relevance”. He will confront the assumption that technology creates a barrier between organizations and their constituents, and will show how the best practices of eCommerce can get technology out of the way and inspire a perpetual chain of giving and increased donor satisfaction.