Marketing

Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »

The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

The Fundamentals of a Successful Giving Tuesday Campaign Read More »

Monthly Giving: Why It Matters and How to Do It Effectively

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …

Monthly Giving: Why It Matters and How to Do It Effectively Read More »

How to Support Donor Motivations While Keeping Fundraising on Track

Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …

How to Support Donor Motivations While Keeping Fundraising on Track Read More »

Step-by-Step Guide To Creating & Sharing A Custom Slideshow

You’ve probably received emails with embedded custom slideshows.  They’re slick.  They’re engaging. They’re also really easy to create using entirely free tools.  I’ve put together step-by-step instructions to walk you through the entire process.   CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …

Step-by-Step Guide To Creating & Sharing A Custom Slideshow Read More »

How do I get constituents to follow my nonprofit on social media?

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate with donors now?  At events?   Via email?   Direct mail?   Use those traditional communication methods to put a social call …

How do I get constituents to follow my nonprofit on social media? Read More »

If You’re Not Using Landing Pages, You’re Leaving Money On The Table

Landing pages are magical.  They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …

If You’re Not Using Landing Pages, You’re Leaving Money On The Table Read More »