Marketing

Scottish Snowplows and You – Little Ideas for Big Impact

Scottish Snowplows (Really) So first an English lesson, since we are, in the words of George Bernard Shaw, “Two peoples separated by a common language” A Gritter is a Snowplow/Salt Spreader Not long ago, Traffic Scotland decided that as long as they were tracking their gritters in order to ensure coverage and efficient use, they …

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Giving Tuesday Is Coming; Are You Ready?

This year’s Giving Tuesday is planned for December 3rd, but you should be planning now to capitalize on this rapidly growing national movement. Having grow exponentially since its founding, Giving Tuesday seeks to be an altruistic “palate cleanser” from the consumerism of Black Friday (and increasingly, Cyber Monday). It also helps focus attention on the …

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education fundraising

A Third Path for Educational Fundraising

Have You Heard the News? A recent segment on the always excellent show Marketplace discussed the Metro Nashville Public School System’s decision to ban online education fundraising. At first glance, this looks like another example of the disconnect between educators and administration. On the one hand, educators are increasingly being asked to do more and …

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measuring fundraising effectiveness

Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward

You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …

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fundraising planning

2019 Fundraising Planning: Building a Strategy Using What You’ve Learned

Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …

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Getting Your Holiday Giving Catalog Fundraising-Ready

How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …

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