A simple method to identify nonprofit audiences and improve communication. In a recent blog post, 2 Things Your Donation Page Desperately Needs, I stressed the need for nonprofits to package their online asks and make the most of all of the various levers available to drive conversion. As I have discussed this …
In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior. Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you ask yourself questions …
Today, we recognize World Storytelling Day. In the spirit of the day, let’s take a look at a cause that gets it just right when it comes to utilizing storytelling to connect with supporters online. There has been a good deal of news coverage surrounding the Lawrey family, and it’s not because little Gavin Lowery …
A good story can simultaneously inform & inspire. It can be triumphant or sad or joyful or revolting. As nonprofit organizations work to build content and engage online audiences, storytelling plays an essential role. But knowing what stories to tell and how to tell them is not always an easy task. The following articles that …
We love our clients and we are so excited to celebrate their success and share some tips about how they accomplished it. Let’s look at one of our membership organizations. The Cleveland Zoological Society moved from Convio to the Big River platform in August, 2013. Preliminary results are fantastic with web revenue for 2013 …
How Did The Cleveland Zoological Society Increase Online Donations 7%? Read More »
A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …
How To Communicate Impact And Increase Donations Read More »
Website. Facebook. LinkedIn. Twitter. Pinterest. Instagram. The buzz urging nonprofit organizations to implement a good strategy online is deafening. By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media. I’m quite sure that they get the general idea. …
A beginning yoga practitioner knows a pose is all wrong when she wobbles and falls over. She returns to center, refocuses, and tries again. Her yogi(ni) guides her to the proper position so she can feel what “right” feels like. Now, when she drifts off the mark and wobbles, she makes a small adjustment until …
I recently came across a great blog post from Dave Brock entitled “Let’s See How Much We Can Confuse Our Customers!” In it, Dave examines the dangers of building a “Go To Market Strategy” from an “inside-out” point of view. In many ways, what he observes is right in line with discussions regarding “donor-centricity” and …
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my original academic path and how it prepared me for professional opportunities and growth. He talked …