Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »
Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …
The Fundamentals of a Successful Giving Tuesday Campaign Read More »
What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …
Monthly Giving: Why It Matters and How to Do It Effectively Read More »
Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …
How to Support Donor Motivations While Keeping Fundraising on Track Read More »
Creating a Corporate Membership Program can help your organization nurture relationships with corporate partners by providing an employee perk that’s simultaneously cost-effective, easy to administer and philanthropic. Employee Perks = Employee Retention Employee turnover costs companies time and money. So it’s no surprise that retention and engagement are two of the most pressing concerns for …
Corporate Membership Program: A Winning Proposition Read More »
You’ve probably received emails with embedded custom slideshows. They’re slick. They’re engaging. They’re also really easy to create using entirely free tools. I’ve put together step-by-step instructions to walk you through the entire process. CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …
Step-by-Step Guide To Creating & Sharing A Custom Slideshow Read More »
Pinterest is not just for crafters, fashionistas and people looking for good short haircuts. Used well, it’s a powerful way to use images and video to get your nonprofit’s message in front of 100 million people. It can be time consuming (but so fun!) to generate and post the visual content that’s generally consumed …
Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates impact and communicates enthusiastic thanks. After all, you save money on postage and letterhead and you save time. Resist the urge. No matter how you …
YouTube has introduced donation cards, which can easily be embedded into any video to raise funds for an organization. Here’s an explanation of the cards as well as tutorials to guide users through setup. What are donation cards? New YouTube functionality allows any user with a channel to embed calls to action in …
Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know that they need to inspire donors to engage on social media. And yet so many donate pages do not show what we know. …