I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks. Here are a few of the best I found. OXFAM Audience: Those who want to help eliminate poverty and care for the environment. This catalog features items that promote sustainable and environmentally friendly aid. Note the array …
The 2014 Charitable Giving Report states that “online giving grew in 2014 by 8.9%.” That’s right on the heels of “13.5% year-over-year growth in 2013”. And it’s not just large, national organizations that are seeing a boost online. Nonprofits with “annual total fundraising less than $1 Million, grew…online donations more than large or medium-sized …
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened. The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …
A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …
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Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next step: review your site to be sure you are employing eCommerce best practices effectively. In the commercial space, the number of …
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE says the range for donation form abandonment on nonprofit sites is 50-70%. There can be many factors that contribute to abandonment, but redirection to a third party site for transaction processing may be chief among …
Having a strong online presence has never been more important for a nonprofit organization. Be sure these critical elements aren’t missing from your website. The twenty-first century has ushered in a new era of information and technology for all different organizations and nonprofit organizations are no exception to this trend. If an organization doesn’t have …