If you’ve ever been to a concert, you know that the opening act is in a tough position. Most of the crowd is impatient to see the main event and doesn’t know a single song. If the band doesn’t find a...
Always forward-thinking when it comes to technology, the Cleveland Museum of Art has implemented mobile-optimized donation/membership pages using the Big River platform. With mobile web expected to...
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my...
Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next...
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE says the range for donation form abandonment on...
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local...