The Cause: The Power of Digital Storytelling for Social Good

BOOK REVIEW   Years of marketing and social media experience inform the advice offered by author Tania Mulry in her book The Cause: The Power of Digital Storytelling for Social Good.  Written in...

Heroes & Villains

Today, we recognize World Storytelling Day.  In the spirit of the day, let’s take a look at a cause that gets it just right when it comes to utilizing storytelling to connect with supporters online...

How To Tell A Great Story

A good story can simultaneously inform & inspire. It can be triumphant or sad or joyful or revolting. As nonprofit organizations work to build content and engage online audiences, storytelling...

How Did The Cleveland Zoological Society Increase Online Donations 7%?

We love our clients and we are so excited to celebrate their success and share some tips about how they accomplished it.  Let’s look at one of our membership organizations.   The Cleveland...

How To Communicate Impact And Increase Donations

A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own...

Moving Offline Appeals Online

  Website.  Facebook.  LinkedIn.  Twitter.  Pinterest.  Instagram.  The buzz urging nonprofit organizations to implement a good strategy online is deafening.  By now, I’m sure development...