For any nonprofit developing a social media strategy, Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine is a must-read. The valuable content is presented in a way that is...
Mark your calendars for 9th Annual Bridge to Integrated Marketing and Fundraising Conference, July 9-11, 2014, Gaylord National Hotel, Washington, DC. – Get practical solutions to your...
Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it. My response: “It IS!!!” You don’t need to dedicate a...
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their...
In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior. Using straightforward language...
New features offer more ways to initiate multi-channel communications with constituents. Major Gift Notifications: Receive notifications when major gifts are received online. Set the...