Measuring The Networked Nonprofit: Using Data To Change The World

For any nonprofit developing a social media strategy, Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine is a must-read.  The valuable content is presented in a way that is...

Bridge Conference(July 9-11)

Mark your calendars for 9th Annual Bridge to Integrated Marketing and Fundraising Conference, July 9-11, 2014, Gaylord National Hotel, Washington, DC.   – Get practical solutions to your...

How JCU Used Twitter To Raise Over $4,000 In One Day

Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it.  My response:  “It IS!!!” You don’t need to dedicate a...

Why You Should Create A “Why I Give” Page

Creating a “Why I Give” page on your website is a brilliant idea for two reasons.  First, when existing donors publicly voice their support and fondness for your organization, their...

6 Methods To Influence Donors

In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior.   Using straightforward language...

Feature Release:April 2014

New features offer more ways to initiate multi-channel communications with constituents.   Major Gift Notifications:   Receive notifications when major gifts are received online.  Set the...