Is Your Nonprofit Listening…Really?

                      Retain & Engage Constituents With A “Voice Of” Program   Successful corporations routinely solicit...

Surfing Twitter Trends – Social Blunder Or Marketing Genius?

What do a car company, a winery and a sock manufacturer have in common?   They all jumped on a weird twitter trend and made (I think) clumsy insertions into the conversation. It started last...

Social Media Workshop – A Podcast

Recorded February 19th, 2015 Tech4Good Cleveland recently held a social media workshop featuring presentations by Gina Stem of the Cleveland Zoological Society and Nate Louis, an Internet Marketing...

Essential Building Blocks For Your Recurring Giving Program

It is well known that nonprofits have long-struggled with average donor retention rates below 50%.  Now, it seems, they are beginning to take steps to combat this attrition.  According to the 2015...

Subscription Manifesto for Nonprofit Organizations

We live in a world that increasingly embraces a subscription economy.   Rather than initiating a purchase and accepting transfer of goods at point of sale, more and more people are happy to commit to...

Peer-to-Peer Fundraising: Leverage Social Pressure

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at...