The Key To Predictive Marketing For Nonprofits

  Do you ever wish you had a crystal ball that told you where donors are, what they are thinking, what they will do, how to talk to them? Have you heard the story about how Target’s...

How St. Ignatius H.S. Doubled Online Contributions To Scholarship Drive

                      Saint Ignatius High School is a private, Catholic school in Cleveland, OH.  Its annual scholarship drive is a big deal; it...

A Fresh New Spin On Crowdfunding

Billions of dollars are raised each year using crowdfunding platforms, and a plethora of crowdfunding sites have sprung up over the past few years.  (See the links at the bottom of this post for some...

Is Your Nonprofit Listening…Really?

                      Retain & Engage Constituents With A “Voice Of” Program   Successful corporations routinely solicit...

Surfing Twitter Trends – Social Blunder Or Marketing Genius?

What do a car company, a winery and a sock manufacturer have in common?   They all jumped on a weird twitter trend and made (I think) clumsy insertions into the conversation. It started last...

Social Media Workshop – A Podcast

Recorded February 19th, 2015 Tech4Good Cleveland recently held a social media workshop featuring presentations by Gina Stem of the Cleveland Zoological Society and Nate Louis, an Internet Marketing...