Is Your Year-end Letter Treasure or Trash?

The last few months of every year I get a lot of mail.  I’m sure you do too.  Christmas cards from friends and family members, catalogs and special offers, and year-end appeals from every...

Big River + Kindful Bring New Value To Nonprofits

  Big River has partnered with Kindful to bring new value to nonprofits.  Organizations are becoming increasingly sophisticated when it comes to online fundraising.  They need real-time access to...

Get ready for #GivingTuesday

  #GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving.  The day is nonprofits’ answer to...

Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.  ...

How To Use Pinterest To Drive Online Giving

  Pinterest is not just for crafters, fashionistas and people looking for good short haircuts.  Used well, it’s a powerful way to use images and video to get your nonprofit’s message...

15 Ways To Use Psychology To Engage Donors

 Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.   Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior.   Using...